Daylight Robbery As Toyota GR Corolla Hit With Massive 50% Markup

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By Nandini Sharma

Dealerships profit from the enthusiasm that auto enthusiasts experience for new models.

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When the price of the GR Corolla was made public, enthusiasts rejoiced with a basic asking price around $36,000, but one dealer is requesting $60,223 for the base model.

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The scandalous MSRP listed by 355 Toyota of Rockville translates to a markup of more than 50%, rendering the inexpensive sports vehicle out of reach for many.

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When word of this outrageous cost spread, 355 Toyota updated the item and added a sticker that said "Call for Pricing & Availability."

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Given that only 6600 units will be imported annually, the dealership is obviously trying to capitalize on the enthusiasm that aficionados feel for this vehicle.

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Only 1500 circuit editions and 5100 ordinary models will reach our shores. Toyota has to step in so that fans, not wealthy resellers, may own these vehicles.

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